Small Business Success Roadmap: A Winning Step By Step Guide To Extraordinary Entrepreneurship by JS Jenner

Author:JS Jenner [Jenner, JS]
Language: eng
Format: mobi, epub
Published: 2012-12-03T05:00:00+00:00

The 4 KEY Ways To Delight Your Customers

As you saw in Section 1, your customers are the most important people in your life. Without them, you won’t have a successful business.

To achieve your desired sales revenue from Signpost 7, Part B, you can either attract new customers, keep your existing ones and/or get your customers to buy more from you. But there is no point in attracting new customers if you aren’t keeping your current customers happy.

Many businesses focus exclusively on new customer acquisition and leave the rest to chance. But the cost of acquiring a new customer is far more than the cost of retaining an existing one, so don’t leave the management of your most valuable asset (your customers) to chance.

Thankfully, the work you need to do to retain or develop an existing customer will also help you acquire new customers. So what exactly do you need to do? What are the different paths you could take in relation to customers to ensure you arrive at Destination Success?

The best paths are the ones that define success the same way your customers do. Customers don’t think of their transaction with your business as a ‘success’ based on things like how many new customers you have acquired. They consider it a success based on the following four criteria:

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